News Writer. Content Curator. Design Enthusiast. Digital Marketer & Coffee Addict.

Sushmita Roy holding an iphone and interviewing a community daycare worker

Ten years ago, I arrived in New York as a clueless teenager, driven by relentless questions and a passion for writing. Journalists must be versatile and adaptable in a city where news travels quicker than light. I embraced this challenge, combining traditional journalism with digital expertise to become a skilled researcher and trend-digger.

After graduating with a double major in Journalism and Psychology, I moved from writing for fast-paced newsrooms to writing and communication in the social impact sector. After working with global non-profits for several years, I moved to India for a short stint in the early childhood education sector before starting my Master's at the University of British Columbia in Canada.

Sushmita Roy in Central Park in Front of Lake

  • Digital Marketing

    I curate immersive digital experiences for diverse audiences by analyzing audience demographics and behaviors, resulting in targeted strategies that has made a transformative impact on brands.

  • Branding & Comms

    I have rejuvenated brands, from logos to mission statements, improved webpage designs, and adapted colors to align with audience preferences, fostering long-lasting emotional connections.

  • Social Media

    I study online trends and obsess over daily news. I specialize in crafting engaging infographics, animations, minimal text, and captivating videos based on these insights.

  • Copywriting

    I eliminate grammatical blunders, jargon, spelling, and formatting errors, ensuring your message shines clearly and impactfully.

A Global Storyteller

  • My journey began in the vibrant city of New York, where I honed my skills and developed a relentless passion for uncovering stories and connecting with audiences.

  • My journalistic endeavors have taken me across continents, from the bustling streets of New York to the heart of Ghana and back to my home country, India. I've uncovered untold stories and developed a keen sense of brand storytelling and communication along the way.

  • With a career spanning four non-profits in New York and two local news outlets, I have experienced the diverse worlds of journalism, non-profit work, and digital media.

If you're ready to elevate your brand, captivate your audience, and unlock the full potential of your marketing and communications efforts, reach out to me today.