Digital Marketing, Communication & Branding Portfolio

Rocket Learning

  • Rocket Learning is one of India’s leading ed-tech nonprofits on a mission to solve educational disparities in the country by leveraging low-cost technology and social media. In three years, they have reached 1.5 million parents and children and covered 25% of the country.

  • The website and external communication collaterals only conveyed lengthy theoretical explanations of the problem statement. The social media, blog, and all other digital marketing materials were dormant for almost a year.

  • I designed a brand-new mobile-optimized and SEO-friendly website that highlights impact stories and showcases the joy of learning.

    I executed a digital marketing and social media plan that targets all key stakeholders by centering voices of people with lived experiences (similar to user testimonials).

  • Achieved an outstanding 595% growth on Instagram and a substantial 48% growth on LinkedIn through a data-driven social media and paid marketing strategy.

    Launched and managed the "EduInsights" newsletter, boasting an impressive 70% open rate and achieving a 300% increase in the subscriber base.

    Successfully launched "ThursdayTales," an impact series featuring authentic video and audio testimonials, illustrating a strong commitment to genuine storytelling.

    Significantly boosted website traffic, resulting in a 106% increase in site sessions, an 87% surge in unique visitors, and a 4% enhancement in average session duration.

    Led a website redesign project with a focus on SEO optimization, mobile responsiveness, and transitioning to a graphics and video-centric content approach.

    I also launched a series called #DriversofECCE that showcases stories of Rocket Learning’s employees. This strategy helped the Human Resources department with attracting an amazing talent pool.

CSH

  • The Corporation for Supportive Housing (CSH), headquartered in New York, is the national leader in supportive housing, focusing it on person-centered growth, recovery and success that contributes to the health and wellbeing of the entire community.

  • The organization needed a brand-new marketing and communications strategy.

  • I relaunched and rebranded the monthly newsletter, planned and executed a communications and digital growth strategy, and shifted the strategy to video-first content.

  • The newsletter rebranding reached 35,000 subscribers monthly. The new design and content strategy led to an increased average open rate from 15.4% to 23% in 14 months.

    My new communications and digital growth strategy led to a 32% increase in web traffic over a year.

    I produced, outsourced, and published video and graphic content for social media channels leading to a 21% growth in followers on Instagram and 31.8% growth on LinkedIn in 14 months.

    I managed the company's website on WordPress and created new web pages, including a careers page that led to a 52.29% increase in unique users and helped the HR department attract more qualified candidates.

PENCIL, Inc.

  • PENCIL is a NYC based non-profit that makes it easy for business professionals, educators, and students to work together—in schools and the workplace. They strive to provide public school students with access to the relationships, skills, and opportunities that support the students’ success.

  • I joined PENCIL as a Content Marketer. After spending a month in the organization, I realized that the organization needed a Communications Associate who would do an excellent job at creating digital content (audio, video, and text) not just marketing it.

  • I transitioned into the role of a Communications Associate and took the lead on curating all digital assets.

  • Grew the corporate audience (the organization’s main funders) through PENCIL's social channels and blog posts (Instagram growth: 77% and LinkedIn growth: 25%).

    Planned the design, content, and production of all marketing materials including newsletters for major online events and fundraisers that helped raise over $1,00,000 (Rs. 81,41,250).

    Generated a prospect list of 300+ C-level and senior professionals from 250+ U.S. companies based on LinkedIn engagement.

World Peace Association

  • The World Peace Association, headquartered in New York City, provides coverage of global conflicts in order to enhance public awareness and encourage multinational conversations about solutions.

  • The organization did not have a content department and was looking to bring in diverse voices specially from the South Asian diaspora.

  • I built the news department from scratch by implementing a social media, news, and growth strategy, while actively participating in the recruiting process to expand the social media team.

    I designed a new webpage for the organization on Squarespace.

    I wrote all website content including reported articles spanning a wide range of topics like women and children, health, food & hunger, environment, citizenship, etc. for a global audience.

  • Growth: website views up by 111%; Instagram engagement increased by 56%; Facebook engagement up by 126%; Twitter engagement rose by 43.4%

Global Citizen

  • Global Citizen, also known as Global Poverty Project, is an international education and advocacy organization that seeks to catalyze the movement to end extreme poverty and promote social justice and equity through the lens of intersectionality. It’s vision is to end extreme poverty by 2030.

  • The content and editorial department wanted to shed let on issues facing the Global South.

  • I was hired as an intern to bring a different perspective and highlight issues facing South Asia, especially India.

  • I created content including reported articles spanning a wide range of topics like women and children, health, finance, technology, food & hunger, environment, citizenship etc. for a global readership of more than 1,000,000.

Guardian

  • Guardian Service Industries provides a comprehensive range of essential facility management services to over 2,000 clients across various sectors, inclusive of commercial and government buildings, residential communities, schools, industrial facilities, transportation hubs and retail outlets throughout the Northeast, New England and Mid-Atlantic regions.

  • The existing marketing collateral needed a fresh look, copy-editing, and proofing.

  • I did not limit myself to the job description.

  • I designed brochures from scratch, created illustrations, and wrote all content for the company with a $135+ million revenue.

    I wrote weekly blogs for the website and integrated SEO keywords.

    I wrote bid proposals and directed social media campaigns.

    I worked with the marketing manager to make metric reports based on google analytics and SEMrush.

Let’s build something beautiful.