Sushmita Roy

News Writer. Content Curator. Design Enthusiast. Communications Manager & Coffee Addict.

Writers and journalists worldwide come to New York chasing a fantasy they seldom find. I went to New York seven years ago, searching for answers to many questions. While many of them remain unresolved, my quest to discover the truth made me a great researcher and trend digger.

With a passion for writing and the knowledge of traditional journalism, I set foot in the world of digital media. I soon understood that every journalist is now a jack of all trades and a master of few. Acknowledging the importance of print and gaining new insight into multimedia, I continued on my learning journey to acquire new skills every day.

After working for several global non-profits and local print-media organizations, I am back in my home country, India, to learn and uncover untold stories.

My forte:

Digital News Media

I have worked for fast-paced, deadline-driven newsrooms, and I believe succeeding in the digital environment is all about studying your audience and users. Therefore, I thoroughly analyze audience demographics and behaviour before creating a digital marketing plan. As a result, some of my previous articles have gained 1,00,000+ views.

Social Media Strategy

Being part of the next generation of market leaders has its perks. I stay up-to-date with all the latest trends on Instagram, podcasts, or daily news. In addition, I work with organizations to invest heavily in infographics, animation, minimal text, and video content.

Multimedia

I love all things words but I heard Adobe is somewhat desirable.


Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”

Albus Dumbledore