Sushmita Roy

News Writer. Content Curator. Design Enthusiast. Communications Manager & Coffee Addict.

Writers and journalists worldwide come to New York chasing a fantasy they seldom find. I went to New York seven years ago, searching for answers to many questions. While many remain unresolved, my quest to discover the truth made me a great researcher and trend digger.

With a passion for writing and the knowledge of traditional journalism, I set foot in the world of digital media. I soon understood that every journalist is now a jack of all trades and a master of few. Acknowledging the importance of print and gaining new insight into multimedia, I continued on my learning journey to acquire new skills every day.

After working for several global non-profits and local print-media organizations, I am back in my home country, India, to learn and uncover untold stories. On my way back, I developed a knack for brand storytelling and communication.

Want to learn more? Send in your proposals, questions, or freelance assignments to see those knacks unfold.

My forte:

Digital News Media

I have worked for some of the world’s most fast-paced, deadline-driven, and successful newsrooms. However, one thing remains unchanged from New York to Delhi: succeeding in the digital environment is only possible after thoroughly studying your audience. Therefore, before curating a well-crafted digital media strategy, I like to create user personas by analyzing audience demographics and behaviours. As a result, some of my previous articles have gained 1,00,000+ views. In addition, the organizations I have worked for have successfully increased engagement through newsletters, blogs, social media, and paid and shared marketing strategies.

Brand Strategy And Communication

One benefit of my journalism experience is that I know how to sell a story. Selling a product is no different. Establishing a brand story that helps your audience connect to your product is critical to successful branding. I have helped many non-profits with brand redesigns, from creating new logo concepts to rewriting mission and vision statements, re-doing webpage designs to increasing accessibility, and changing brand colors to match audience demands and preferences.

Social Media And Copywriting

Being part of the next generation of market leaders has its perks. I stay up-to-date with all the latest trends on Instagram, podcasts, or daily news. In addition, I work with organizations to invest heavily in infographics, animation, minimal text, and video content.


Not all great scientists know how to write. So they do what they know best: make new discoveries and develop theories. I do what I understand best: eliminate grammatical blunders, jargon words, spelling and formatting errors.

Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”

Albus Dumbledore